How to Start Exporting | Beginner’s Export Guide

📝 Introduction

Expanding into international markets can be a game-changer for your business — but the export process can feel overwhelming at first.

This guide breaks down the essential steps you need to follow to start exporting effectively and confidently.

🚀 Step 1: Assess Export Readiness

Before diving into the export process, assess whether your business and product are ready for international markets.

Checklist:

Stable domestic operations
Scalable production capacity
Export-suitable product
Clear business goals

🌍 Step 2: Identify Target Markets

Research and select markets that offer strong demand, low barriers to entry, and cultural fit for your product.

Tools to help:

Trade data platforms (ITC, Trademap)
Industry reports
Market entry guides

📋 Step 3: Understand Legal & Regulatory Requirements

Each market has unique import regulations. Make sure you understand:

Required certifications
Product safety standards
Labeling and language rules
Packaging guidelines

🧾 Step 4: Prepare Export Documentation

Proper documentation ensures smooth customs clearance.

Key export documents:

Commercial Invoice
Packing List
Certificate of Origin
Export License (if needed)
Incoterms agreement

💼 Step 5: Choose the Right Incoterms

Incoterms define the responsibilities between buyer and seller in international shipping.
Popular options: FOB, EXW, CIF, and DAP

Make sure you understand:

Who handles shipping and insurance
When ownership is transferred
Who pays customs and taxes

🚚 Step 6: Plan Logistics & Shipping

Work with a reliable freight forwarder to:

Book transport (air, sea, land)
Handle export declarations
Coordinate timelines and cold chain (if needed)

💰 Step 7: Price Your Product Competitively

International pricing should include:

Production + packaging costs
Shipping and documentation
Duties, tariffs, and taxes
Margin and market position

Be sure to compare with local competitors in the destination market.

📣 Bonus Tip: Promote Your Product Internationally

Use a mix of:

B2B platforms (like Alibaba, Global Sources)
Trade shows and buyer missions
Social media & export directories
Distributors and agents

🎯 Conclusion

Exporting is not just about shipping a product — it’s about building sustainable access to new markets.

By following these steps, you’ll reduce risk, improve efficiency, and grow with confidence in the global marketplace.

👉 Need expert guidance? Parsatis Pasha can support you at every step — from planning to delivery.